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The Role of AI in Digital Marketing: What You Need to Know

Introduction Artificial Intelligence (AI) is no longer just a buzzword—it’s transforming how businesses market their products and services. From chatbots that reply instantly to predictive tools that understand customer behavior, AI is helping brands run smarter, faster, and more effective campaigns with the aid of AI marketing tools and AI automation. 1. The New Era of Marketing The world of digital marketing services is no longer what it used to be a few years ago. Businesses once relied heavily on manual strategies—writing endless content, running ads with trial-and-error methods, and manually checking analytics. But now, AI in digital marketing and automation tools have created a smarter way of working. Marketers today can save hours of effort and still achieve better results by letting AI handle research, analysis, and even execution. This shift has made marketing not only faster but also more affordable and impactful. 2. AI in Digital ...
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